Privacy Policy

Effective Date: March 3, 2026 Last Updated: March 3, 2026

1. Introduction

This Privacy Policy explains how USBDeview (“we,” “us,” or “our”) collects, uses, and protects information when you visit our website at usbdeview.app. We operate a software download and information resource dedicated to USBDeview, the free USB device management utility developed by NirSoft.

We take your privacy seriously. This policy describes what data we gather, why we gather it, and what choices you have. By accessing or using this website, you agree to the practices described here. If you do not agree, please stop using the site.

2. Information We Collect

a) Information You Voluntarily Provide

We do not require you to create an account, register, or log in. The only personal information we may collect is what you choose to send through our Contact page:

Your name
Your email address
The content of your message

This information is only used to respond to your inquiry. We do not add you to any mailing list or share your contact details with anyone.

b) Information Collected Automatically

When you browse our site, certain technical data is collected automatically through server logs and third-party services:

IP address
Browser type and version (e.g., Chrome 122, Firefox 135)
Operating system (e.g., Windows 11, macOS 15)
Referring URL (the page that sent you here)
Pages visited on our site and time spent on each
Device type (desktop, tablet, or mobile)
Approximate geographic location at the country or region level, derived from your IP address

This data helps us understand how visitors use the site so we can improve the content and user experience.

c) Cookies and Tracking Technologies

Our website uses cookies – small text files stored on your device. Here is a breakdown of the types of cookies we use:

Essential Cookies

WordPress sets functional cookies needed for basic site operations. These handle things like session management and do not track you across other websites.

Analytics Cookies (Google Analytics 4)

We may use Google Analytics 4 (GA4) to understand traffic patterns. GA4 collects data such as page views, session duration, traffic sources, and aggregated demographic information. GA4 does not collect personally identifiable information by default. You can opt out of Google Analytics tracking by installing Google’s opt-out browser add-on.

Advertising Cookies (Google AdSense)

We may display advertisements through Google AdSense. AdSense uses cookies to serve ads based on your browsing history across websites. Third-party vendors, including Google, use these cookies to show relevant ads. You can adjust your ad personalization preferences at Google Ad Settings, or opt out of third-party advertising cookies at aboutads.info.

Cloudflare Cookies

Our site is served through Cloudflare CDN, which may set cookies such as __cf_bm and __cflb for performance optimization and bot protection. These are strictly functional and do not track your personal activity.

3. How We Use Your Information

We use the information described above for the following purposes:

To operate, maintain, and improve the website
To analyze traffic patterns and visitor behavior through GA4, so we can provide better content about USBDeview
To display relevant advertisements through Google AdSense
To respond to questions or messages sent through our Contact page
To detect and prevent security threats, spam, and abuse via Cloudflare

We do not use your data for any purpose beyond what is listed here.

4. Third-Party Services

Our website relies on the following third-party services, each of which has its own privacy policy that governs how they handle data:

Google Analytics 4 — Web analytics service by Google LLC. Google Privacy Policy
Google AdSense — Advertising service by Google LLC. Google Ads Policy
Cloudflare — CDN and security service by Cloudflare, Inc. Cloudflare Privacy Policy
WordPress — Open-source CMS, self-hosted on our server. No visitor data is sent to WordPress.org.

We do not control the data practices of these third-party services. We encourage you to review their respective privacy policies.

5. Data Sharing and Disclosure

We do not sell your personal data to anyone. We do not share your information with third parties except through the services described in Section 4 (Google Analytics, Google AdSense, and Cloudflare), which process data as part of their normal operations.

We may disclose your information if required to do so by law, regulation, or legal process (such as a court order or subpoena). We may also share aggregated, anonymized data that cannot identify any individual for the purpose of improving the site.

6. Data Retention

Server logs: Retained for up to 30 days, then automatically purged
Google Analytics data: Retained according to our GA4 settings (default is 14 months)
Contact form submissions: Kept until your inquiry is resolved, then deleted
Cookies: Session cookies expire when you close your browser. Persistent cookies expire based on their individual settings (typically 30 days to 2 years)

7. Your Rights and Choices

You have several options for controlling how your data is handled:

Disable cookies: Adjust your browser settings to block or delete cookies. Note that some site features may not function properly without essential cookies.
Opt out of Google Analytics: Install the Google Analytics Opt-out Add-on.
Opt out of personalized ads: Visit Google Ad Settings or aboutads.info.
Request data deletion: Contact us through our Contact page to request deletion of any personal data we hold about you.

For EU/EEA residents: Under the General Data Protection Regulation (GDPR), you have the right to access, rectify, erase, restrict processing, and port your personal data. You also have the right to object to processing. To exercise any of these rights, please contact us via our Contact page.

For California residents: Under the California Consumer Privacy Act (CCPA), you have the right to know what data we collect, request its deletion, opt out of its sale (we do not sell data), and not be discriminated against for exercising these rights.

8. Children’s Privacy

This website is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal data, we will take steps to delete that information promptly. If you believe a child has submitted personal data to us, please reach out through our Contact page.

9. Security

We take reasonable measures to protect the information collected through this website:

All traffic is encrypted with HTTPS/SSL
Cloudflare provides DDoS protection and Web Application Firewall (WAF) filtering
WordPress and all plugins are kept up to date with security patches
Server access is restricted to authorized personnel only

That said, no method of data transmission over the internet is guaranteed to be 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

10. International Data Transfers

Our servers and the third-party services we use (Google, Cloudflare) may process data in countries outside your own, including the United States. By using this website, you consent to such transfers. These services rely on Standard Contractual Clauses and other legal mechanisms to safeguard data transferred internationally.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make changes, we will revise the “Last Updated” date at the top of this page. Your continued use of the site after any changes means you accept the updated policy.

12. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy or how we handle your data, please reach out through our Contact page. We will do our best to respond within a reasonable timeframe.